Wix Stores
What is Wix Stores?
Wix Stores is a powerful and comprehensive e-commerce platform fully integrated into the Wix ecosystem. It is not just an add-on but a complete solution that allows entrepreneurs, from small businesses to large brands, to create, manage, and scale their online store. The service provides all the necessary tools out-of-the-box: a customizable storefront, product catalog management (for both physical and digital goods), an order processing system, inventory tracking, and flexible shipping and tax settings. Wix Stores is designed to simplify the process of launching an online business as much as possible, allowing users to focus on their product and marketing rather than technical complexities.
How to use Wix Stores in your work?
Getting started with Wix Stores is very straightforward. In the Wix editor (Classic or Studio), you add the Wix Stores app to your site. Immediately after, a store dashboard appears where you can start adding products by uploading photos, writing descriptions, setting prices, and defining variants (like color or size). The next step is to set up payment methods through Wix Payments or connect third-party providers like Stripe or PayPal. Then, you configure shipping rules for different regions. For CEOs and CMOs, it's important that the dashboard is also a hub for analyzing sales, tracking customer behavior, and launching marketing campaigns. Web studios can use Wix Stores to quickly create professional and functional online stores for their clients, offering customized design and integration with other business tools.
What advantages does Wix Stores provide and what problems does it solve?
The main advantage of Wix Stores is its full integration and ease of use. It solves the primary problem for entrepreneurs: how to launch a professional online store quickly and without significant expense. The platform eliminates the need to find hosting, install complex CMS, and connect disparate plugins. Everything works within a single system. Wix Stores solves inventory management tasks by automatically updating product quantities after each sale. It ensures secure payment processing and offers tools for abandoned cart recovery, which directly impacts revenue growth. Additionally, the service provides the Wix Owner mobile app, allowing you to manage your store on the go—from processing orders to communicating with customers. It's a versatile solution for anyone looking to sell online while minimizing technical barriers.
How to Integrate Wix Stores with other services?
Wix Stores is the core of the Wix commercial ecosystem. It is natively integrated with Wix Payments for processing transactions, with Wix CRM for collecting and managing the customer base, and with Wix Automations for creating automated sequences, such as sending thank-you emails after a purchase. For marketing, it is closely linked with Wix Email Marketing for sending promotional campaigns and with Wix Paid Ads for launching advertising campaigns on Facebook and Instagram. Furthermore, through Zapier, you can connect Wix Stores with thousands of other applications, for instance, to automatically export orders to third-party accounting or CRM systems.
