Centripe
What is Centripe?
Centripe is a business intelligence (BI) and process optimization platform designed to aggregate data from various sources and turn it into actionable insights. The service acts as a central hub that connects to your CRM, e-commerce platforms, analytics systems, and other tools to create a unified view of the business. Using data analysis algorithms, Centripe helps executives (CEOs, Sales Directors) identify hidden patterns, find bottlenecks in the sales funnel, optimize operational costs, and make strategic decisions based on complete and consistent information, rather than on disparate reports.
How to use Centripe in your work?
Working with Centripe begins with connecting data sources. You authorize access to your key business systems. The platform then starts collecting and harmonizing the data. CEOs and HCS can use pre-built or custom dashboards to track key KPIs in real time: from overall revenue and customer LTV to the effectiveness of marketing campaigns and team operational load. A Sales Director can use Centripe to analyze the sales funnel, identifying stages where the most customers are lost, and to segment the customer base for more targeted offers. The platform allows you to set up alerts that will notify you of significant deviations in metrics.
What advantages does it provide and what problems does it solve?
The main advantage of Centripe is the creation of a Single Source of Truth for the entire business. The service solves the problem of 'information silos,' where data from different departments contradicts each other. It enables a shift from intuitive management to data-driven management. Centripe solves the challenge of comprehensive customer journey analysis by combining data on marketing touchpoints, sales, and subsequent support. This helps to find growth points and increase the return on marketing investment (ROMI). Ultimately, Centripe gives business leaders the ability to see the full picture and make faster, more accurate decisions.
How to integrate Centripe with other services?
Centripe is built for integrations. For a business built on Wix, Centripe can become the central analytical core. Through an API (using Velo) or pre-built connectors (e.g., via Zapier), Centripe would pull sales data from Wix Stores, customer and deal data from Wix CRM, and appointment data from Wix Bookings. It would then merge this information with data from other systems (e.g., an external CRM, advertising platforms). As a result, a CMO could see how a Google Ads campaign (external data) influenced the sales of specific products in Wix Stores (internal data), all within the single Centripe interface.
