Zapier
What is Zapier?
Zapier is a leading intelligent automation platform that allows you to connect thousands of different web applications and automate workflows without writing code. Traditionally known as the 'glue of the internet,' Zapier has evolved by adding powerful AI capabilities to its arsenal. It is no longer just a service for creating 'trigger-action' chains (Zaps). Zapier now offers built-in AI tools that can analyze text, classify data, write responses, and make decisions directly within your automations. The platform also includes Zapier Tables (a database for storing and processing data) and Zapier Interfaces (a builder for creating simple web apps and forms based on your automations).
How to use Zapier in your work?
Using Zapier starts with identifying a routine task. For example, a CMO wants to analyze feedback coming through Wix Forms. A Zap can be created: trigger - 'New Form Submission in Wix.' The first action - 'Analyze text sentiment with AI by Zapier.' The second action (conditional) - 'If sentiment is negative, create a task in Asana for the support team and send a notification to Slack.' A CEO can use Zapier Interfaces to create a simple internal dashboard that shows key metrics from different systems. The AI capabilities allow not just for moving data, but for transforming and enriching it, making automations much smarter and more useful.
What advantages does Zapier provide and what problems does it solve?
Zapier solves the fundamental problem of disconnected business tools. With the addition of AI, it also solves more complex problems that previously required manual analysis or custom development. The main advantage is the democratization not only of automation but also of artificial intelligence. Now any employee can embed AI into their workflows. The service saves an enormous amount of time by automating both simple and complex tasks. It allows for the creation of intelligent systems for lead processing, customer support management, data analysis, and much more. Ultimately, Zapier helps companies become not just more automated, but 'smarter,' faster, and more efficient.
How to integrate Zapier with other services?
Zapier is integration. It is the central hub connecting your Wix ecosystem with thousands of other applications. You can send data from Wix Stores, Wix Bookings, or Wix Forms to Zapier (via Wix Automations). And that's where the intelligent capabilities begin: a new order from Wix Stores can be analyzed by AI for fraud, enriched with data from another system, and then added to Google Sheets. A lead from Wix Forms can be qualified by AI, and depending on the result, sent to different segments in Mailchimp. The integration with Apify becomes even more powerful: you can automatically collect data, and then use AI in Zapier to structure, clean, and analyze it before sending it to your CRM or analytics platform.
