Wati.io
What is Wati.io?
Wati.io is an official platform for automating marketing, sales, and support on WhatsApp, built on the WhatsApp Business API. It is a comprehensive solution that allows businesses to use the world's most popular messenger as a powerful channel for customer engagement. The platform provides a shared team inbox, a no-code chatbot builder, tools for bulk messaging (broadcasts), and full integration with other business systems. Wati transforms WhatsApp from a simple communication app into a full-fledged tool for lead generation, sales, and customer service that operates 24/7.
How to use Wati.io in your work?
Working with Wati begins with connecting your business number to the WhatsApp Business API. After that, you get access to a unified dashboard where the entire team can see and respond to customer messages. Sales Directors and their teams use Wati to qualify leads and communicate with clients on their preferred channel. CMOs and marketers set up chatbots for automated responses to frequently asked questions and launch broadcast campaigns with promotional announcements to a segmented audience. Customer support teams (HCS) use Wati to provide real-time assistance to clients. You can place a WhatsApp chat widget on your website so that visitors can instantly start a conversation.
What advantages does it provide and what problems does it solve?
The main advantage of Wati is the ability to communicate with customers where they spend most of their time. The service solves the problem of low email open rates (WhatsApp open rates can reach 90%+). It allows for the automation of communication with chatbots, which solves the problem of handling a large volume of inquiries and reduces the workload on staff. The platform helps build more personal and trusting relationships with the audience. For a CEO, this means a faster sales cycle, higher conversion rates, and improved customer satisfaction. Ultimately, Wati helps a business become more accessible, responsive, and effective in its communication.
How to integrate Wati.io with other services?
Wati is built for integrations and can become a key communication channel for a business on Wix. The most powerful way to integrate is through Zapier or webhooks. You can set it up so that when a form on your website (Wix Forms) is filled out, the contact is automatically added to Wati and receives a welcome message. After a purchase in Wix Stores, you can automatically send the customer an order confirmation and tracking number directly to WhatsApp. For more complex scenarios, you can use Velo by Wix for direct integration with the Wati API, for example, to create custom notifications about order status or service appointments from Wix Bookings. This turns your Wix site into a starting point for building a full-fledged conversational commerce experience.
