Wix Branded App
What is Wix Mobile App (Branded App)?
Wix Mobile App, or Branded App by Wix, is a powerful solution that allows a business to create its own fully functional native mobile app for iOS and Android, completely branded and based on their existing Wix site. This is not just a mobile version of the website, but a standalone application published in the App Store and Google Play under your name. The app automatically syncs with your website, transferring all functionality to a mobile format: e-commerce store, booking system, blog, forum, online courses, and much more. It transforms your business into a full-fledged mobile service.
How to use Wix Mobile App (Branded App) in your work?
Creating a branded app takes place in a dedicated builder within the Wix dashboard. The process is intuitive: you customize the app's design and structure, choose an icon, upload screenshots, and write a description for the app stores. All content and business logic (products, services, blog posts) are pulled from your Wix site automatically. For a CMO, this opens up a direct communication channel with the most loyal audience through push notifications, which can be used for announcing promotions, news, or reminders. CEOs and business owners gain a new revenue stream and a powerful tool for increasing customer retention.
What advantages does it provide and what problems does it solve?
The main advantage of the Branded App is creating a constant presence for your brand on the client's most personal device—their smartphone. The service solves the customer retention problem by offering them a more convenient and faster way to interact with your business than through a browser. Push notifications solve the challenge of instant and direct communication, bypassing cluttered email inboxes. The app provides a better user experience as it is optimized for mobile devices and can perform faster than the website. Ultimately, this increases loyalty, purchase frequency, and customer lifetime value (LTV), transforming your business from a simple website into a complete service in the user's pocket.
How to integrate Wix Mobile App (Branded App) with other services?
The Branded App by Wix acts as a 'mirror' and mobile frontend for your entire Wix ecosystem. It is natively and seamlessly integrated with all key applications: customers can make purchases through Wix Stores, book services via Wix Bookings, register for events with Wix Events, and take courses from Wix Online Programs directly in the app. All user actions are synchronized with Wix CRM, and membership management is handled through Wix Members Area and Wix Pricing Plans. This creates a unified and continuous user experience between the web and the mobile app.
