Wix Blocks
What is Wix Blocks?
Wix Blocks is an advanced development environment that allows designers and developers to create their own custom, reusable applications (widgets) for the Wix platform. It is a solution for professionals that takes Wix's customization capabilities to a whole new level. With Blocks, you can create any element—from a unique slider to a complex calculator or dashboard—with its own design (UI), settings, and internal logic (using Velo). The created application can be reused on different sites or even published in the Wix App Market.
How to use Wix Blocks in your work?
Work in Wix Blocks takes place in a separate workspace where you visually construct your application's UI by dragging and dropping standard elements. Then, you define the settings panel—the parameters that the end-user can change (e.g., colors, texts, number of items). Most importantly, using Velo code, you write all the business logic for your application: how it reacts to user actions, how it interacts with Wix CMS databases or external APIs. Web studios use Blocks to create their proprietary widgets, which they install on client sites, and developers use it to create products for sale in the App Market.
What advantages does it provide and what problems does it solve?
The main advantage of Wix Blocks is the removal of almost all customization limits. The service solves the problem of when standard Wix apps and editor capabilities are not enough to implement a unique idea. It allows for the creation of truly scalable solutions: you build an application once and can use it on hundreds of sites, updating it centrally. This solves the efficiency problem for web studios. For a CTO, this means the ability to extend the Wix platform's functionality in line with the company's unique business requirements by creating internal tools and integrations. Ultimately, Blocks transforms Wix from a website builder into a full-fledged web application development platform.
How to integrate Wix Blocks with other services?
Wix Blocks is designed for the deepest integration with the Wix ecosystem. Within your 'block's' code (written in Velo), you can call the API of almost any Wix service. For example, you can create a custom widget that displays products from Wix Stores in a unique format, or a panel that shows upcoming appointments from Wix Bookings and allows you to manage them. Your application can read and write data in Wix CMS. Integration with Wix Payments allows for the creation of widgets that accept payments. Thus, Wix Blocks is a tool that not only uses other services but allows you to create new functional add-ons and interfaces for them.
