Wix AI Custom Agent
What is Wix AI Custom Agent?
Wix AI Custom Agent is an advanced platform within Wix that allows you to create specialized AI agents that go far beyond standard Q&A. It is a framework for developing custom, task-oriented agents that can not only provide information but also perform actions. These agents are trained on your website's data—texts, products, services—and can be configured to execute complex scenarios, such as lead qualification, product selection assistance, or even booking a service directly within the chat window.
How to use Wix AI Custom Agent in your work?
The development of an AI agent takes place in a special Wix interface. The business owner or developer defines the agent's goal (e.g., 'Sales Assistant'). Then you 'train' it by providing access to knowledge sources: site pages, the product database from Wix Stores, or blog articles. The key stage is configuring 'actions.' You can teach the agent, for example, to ask a client a series of questions and, based on the answers, recommend a specific service from Wix Bookings and offer available time slots for an appointment. For more complex scenarios, developers can use Velo to integrate the bot with external APIs or internal business logic.
What advantages does it provide and what problems does it solve?
The main advantage is the creation of a genuinely useful and interactive assistant that works 24/7. The service solves the problem of ineffective chatbots that cannot resolve a user's issue. The AI Custom Agent can automate routine tasks for customer support and sales departments, freeing up employee time. It solves the personalization challenge by providing clients with instant and relevant answers and recommendations. For a CEO, this is a way to scale customer service and sales without a proportional increase in staff. Ultimately, you get an intelligent employee who improves the customer experience and increases conversion rates.
How to integrate Wix AI Custom Agent with other services?
The AI Custom Agent is designed for deep integration with Wix business applications. It can access data from Wix Stores in real-time to check product availability or specifications. Its main strength lies in its integration with Wix Bookings, where it can not only recommend a service but also book an appointment for the client immediately. All conversations and new contacts are automatically saved in Wix CRM, allowing managers to see the full communication history. Through Wix Automations, you can set up complex workflows to be triggered by the outcome of a bot conversation, such as sending a sales proposal or adding a client to a specific marketing segment.
