Hopp
What is Hopp by Wix?
Hopp by Wix is a tool for creating elegant and functional micro-sites optimized for social media, better known as 'link in bio' pages. This service allows creators, influencers, and brands to gather all their important links—to their website, online store, latest blog posts, social networks, videos—on one convenient and beautifully designed mobile page. Hopp helps to make the most effective use of the single clickable link that many social platforms, like Instagram or TikTok, allow in their profiles.
How to use Hopp by Wix in your work?
Working with Hopp is intuitive. In a simple editor, you add and customize link blocks, change their order, and add icons and titles. You can fully customize the page's design—colors, fonts, background—to match your brand. CMOs and SMM specialists use Hopp to direct traffic from social media to key pages: a new product page in Wix Stores, a webinar registration form in Wix Events, or a services page in Wix Bookings. You then place the ready-made short link to your Hopp page in your social media profiles.
What advantages does it provide and what problems does it solve?
The main advantage of Hopp is the centralization of your online presence. The service solves the 'one link' problem by allowing you to share an unlimited amount of content through a single entry point. It helps increase conversions from social media by providing followers with a simple and clear path to your products, services, and content. Hopp also provides analytics, allowing you to track which links are most popular. This helps to understand your audience's interests and optimize your content strategy. Ultimately, Hopp turns your profile link into a powerful tool for lead generation and sales.
How to integrate Hopp by Wix with other services?
Hopp is essentially a 'link aggregator' and an integration hub for your social media audience. It integrates directly with the entire Wix ecosystem at the link level. You add a link to your online store (Wix Stores), online booking (Wix Bookings), upcoming event (Wix Events), programs (Wix Online Programs), or articles (Wix Blog) to Hopp. Thus, Hopp serves as a bridge that efficiently directs traffic generated by your SMM efforts to the commercial and content tools of your main Wix site, closing the marketing funnel.
