ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a leading Customer Experience Automation (CXA) platform. It is much more than just an email marketing service. ActiveCampaign combines several key tools: an advanced marketing automation system, powerful email marketing, a built-in Sales CRM, and onsite messaging tools. The platform is designed to enable businesses to build truly personalized and automated relationships with every customer at all stages of their lifecycle: from the first contact and lead nurturing to purchase and subsequent retention. Its core is a visual automation builder that allows for the creation of complex yet logical interaction scenarios.
How to use ActiveCampaign in your work?
Working with ActiveCampaign begins with collecting contact data. You integrate the platform with your website, for instance, by installing subscription forms or a tracking pixel. When a new lead enters the system, the magic begins. CMOs and marketers use the visual builder to create automations: they can send a welcome email series, segment a user based on their actions (e.g., visited the pricing page), assign them lead scores, and automatically create a deal in the CRM when they accumulate enough points. The Sales Director and their team then work within the Sales CRM, where they see the entire interaction history with the lead, manage deals through a pipeline, and receive automated tasks. This allows the sales department to focus on the 'hottest' leads.
What advantages does it provide and what problems does it solve?
The main advantage of ActiveCampaign is the ability to create deeply personalized marketing at scale. The service solves the problem of disconnected marketing and sales departments by unifying their data and processes in a single system. It allows you to move beyond mass email blasts and send the right message to the right customer at the right time. The platform solves the challenge of effective lead nurturing by automatically 'warming up' a cold audience until they are ready to buy. For a CEO, this means a more predictable and efficient revenue generation pipeline and an increase in customer lifetime value (LTV). Ultimately, ActiveCampaign helps build not just funnels, but long-term, profitable customer relationships.
How to integrate ActiveCampaign with other services?
Wix offers a powerful native integration with ActiveCampaign that significantly simplifies using them together. The connection is made directly in the Wix dashboard and allows for the automatic synchronization of key data. Contacts collected through Wix Forms, as well as customers from Wix Stores or Wix Bookings, can be instantly added to the right lists and automations in ActiveCampaign. The e-commerce data sync is particularly important: order information and abandoned carts from Wix Stores are passed to ActiveCampaign, enabling highly effective automated campaigns, such as abandoned cart recovery. The integration also automatically installs the ActiveCampaign tracking pixel on the site, allowing you to segment your audience based on their behavior on your Wix site. For more specific scenarios not covered by the native integration, Zapier can still be used as an additional connecting tool.
