Case Study: Website Relaunch for Hotel in Berlin – Modern Redesign by parnii.de
- Kirill Pronin
- 6 days ago
- 5 min read
Updated: 2 days ago
"The hotel had an incredibly warm reputation, built by its previous owners. Our job was to preserve this legacy for the new owner, but repackage it into a modern, tech-savvy, and truly Berlin digital experience."
This was the delicate challenge with website relaunch for hotel in Berlin: A Modern Redesign by parnii.dewe faced with the Hotel Bregenz project. The new owner had taken the helm of a hotel with a beautiful history, but its digital presence was a ghost from the early 2000s.
The Challenge: A Beloved Reputation Offline, A Digital Ghost Online
While the business maintained a steady stream of guests thanks to platforms like Booking.com and other aggregators, its own digital presence was a different story. Our initial audit revealed a website that, instead of being an asset, was a major liability. It was nearly impossible to find through a direct search, and for any potential guest who did manage to land on the page, the experience was disorienting and failed to represent the hotel's actual charm.
A Website from the Past. A generic design featuring a stock photo of Berlin at night, empty blocks, and a complete lack of structure. The site was not mobile-friendly and, as a result, was improperly indexed by search engines.
A Content Vacuum. The biggest issue was a total lack of original content. We had to piece together information from open sources like Booking.com and TripAdvisor just to understand what we were working with.
A Disconnect with its Legacy. The hotel's main asset was the hundreds of rave reviews left during the time of the previous owners. The website did nothing to reflect this unique atmosphere, leaving the new owner unable to leverage it for future growth.
The Solution: A Step-by-Step Digital Transformation for Website Relaunch / Redesign for hotel in berlin
We executed a complete overhaul where every detail served a single, unified vision.
Step 1: Brand Concept & Purposeful Typography.
The hotel's previous identity was undefined and outdated. At the new owner's request, we crafted a brand that felt both modern and authentic to its location. This involved adapting the logo by removing the word "Pension" and creating a clean, professional vector version; selecting a warm, inviting color scheme inspired by the Charlottenburg neighborhood; and choosing the font Bebas Neue for its contextual and technical superiority on the new multilingual website.
This level of detail in the branding wasn't just an aesthetic exercise. For a potential guest, a cohesive identity builds immediate trust and recognition. By aligning the logo, colors, and typography with the hotel's story and location, we created a powerful first impression that communicates quality and helps the hotel stand out from its generic competitors.
Context: Its tall, narrow characters perfectly echo the style of the street signs in the surrounding Charlottenburg district.
Technology: It's designed specifically for screens, ensuring flawless rendering.
Flexibility: It's a bilingual font, which was critical for the multilingual website.
Step 2: Crafting Content & UX/UI
To address the complete lack of content and the old site's static interface, we took a two-part approach.
First, we used AI tools to generate video scene from static images content and edit compelling videos, filling the content gap quickly and affordably.
Second, we brought the site to life with custom on-scroll animations. Every animation scenario was designed by our team from scratch to create a feeling of lightness and fluidity as users navigate the site.
This combination of AI-generated content and human-designed animation does more than just look good – it transforms a simple website into an engaging experience.
It keeps users on the page longer and communicates a sense of modern quality, which directly influences how potential guests perceive the value of the hotel itself.
Step 3: Creative Layouts & Smart Features.
To create a truly dynamic experience, we went beyond the standard approach.
We designed the room and review pages with a creative, engaging layout, which the owner can easily manage through a single CMS.
As a thoughtful touch, we also integrated the AccuWeather API to display the current time and weather in Berlin on the homepage, instantly immersing visitors in the city's atmosphere.
An Interesting Detail: The Pitfalls of Legacy German Hosting
During the project, we ran into a classic problem with old-school German providers. A meeting scheduled to train the client on the new site turned into a quest to find the passwords for his domain registrar.
"We spent an hour trying to figure out what service the client was using for his domain, not on training. We had to contact the provider's support just to point the DNS. It's proof that you need modern infrastructure to work efficiently."
The Results: What the New Owner of Hotel Bregenz Received
Perhaps one of the most significant results was the efficiency of the project. From our first in-person meeting to the full launch of the live site, the entire process took about a month. This timeframe included the delivery of the unique brand concept based on our desk research, all design work, and the final development handover to the client.
In that time, the new owner of hotel received:
A visually stunning, multilingual website with purposeful typography and a creative layout.
Engaging, AI-generated content, including custom video and fluid on-scroll animations.
A simple, unified CMS for easy management of rooms and reviews.
A fully optimized technical backbone, ensuring the site is correctly indexed by search engines and ready for marketing campaigns.
Thoughtful interactive features (like the weather widget) that enhance the user experience and build brand affinity.
"Ultimately, Hotel Bregenz successfully began a new chapter. By preserving the warm reputation built by its predecessors, it now has a powerful digital tool to attract a new generation of guests with both service and style."
"We can take your outdated websites that aren't delivering value and turn them into powerful digital assets. Using Wix Studio, we create a custom design and an easy-to-use Content Management System (CMS) so you can effortlessly manage the site yourself. Our goal is to solve your problems with content gaps and low search visibility by providing a complete, turnkey solution."
Frequently Asked Questions (FAQ)
Here are answers to questions that new business owners or entrepreneurs might have when considering a similar project with us.
I'm a new business owner, not a tech expert. Can you handle the entire digital side for me?
Absolutely. Most of our clients are experts in their own fields, not in web development. Our role is to handle all the technical complexity – from brand strategy and design to development and launch – so you can focus on running your business.
How much of my time will a project like this require?
Your input is essential during the initial strategy and design approval stages. However, we structure our process to be as efficient as possible. We respect that you're busy, so we batch questions and provide clear updates at scheduled times to make the collaboration smooth and painless.
What happens after you launch the site? Do you offer support?
Yes, our partnership doesn't end at launch. We provide training so you can manage the site yourself. We are always available for future questions, support, or enhancements you might need down the road.
Why choose a custom-designed site instead of a cheaper template?
A template can get you online, but a custom approach builds a real brand concept. As this case study shows, a custom site allows you to create a unique user experience, align the design with your specific brand story (like the neighborhood-inspired typography), and integrate features that serve your customers better. It’s an investment in a long-term asset, not just an online brochure.
