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ALL Articles
Content & CMS
Content strategy, search visibility, structured content and content management.


How CMS validation supports independent landing-page launches
See how connected content, draft scenarios and validation notes help marketing managers prepare consistent landing pages while keeping human review in control.

Victor Anferov
4 min read


CMS-first web design: building a site around the content your team manages
Design a website around the content your team manages. Connect shared facts, campaign choices, Wix CMS collections, page design and editorial responsibilities.

Victor Anferov
4 min read


How to find CMS in Wix Harmony
The CMS entry point in Wix Harmony is easy to miss. Start with a repeater, connect a collection, and open it to manage your content.

Kirill Pronin
2 min read


Maximizing Website Traffic with Effective Content Strategies and Audience Insights
Driving more visitors to your website requires more than just publishing content. It demands a clear plan that connects what you offer with what your audience truly needs. This article explores two powerful approaches to increase website traffic: building topic clusters with pillar pages and understanding your audience through segmentation and personas. These strategies help create focused, relevant content that attracts and keeps visitors engaged.

Kirill Pronin
3 min read


Reels Trends in Germany & Urheberrecht: Avoiding Costly Legal Fines
Leveraging trending sounds in your Reels can dramatically boost sales and engagement, but when targeting an audience in Germany, understanding the complex copyright landscape is crucial. Many creators and businesses overlook legal risks, exposing themselves to costly fines that can derail marketing efforts. Our latest blog post unpacks essential practical advice on navigating copyright restrictions while harnessing the power of viral audio trends.

Kirill Pronin
3 min read


ChatGPT and Booking.com Are Changing the Game: A New SEO Strategy for Hotels
The world of travel planning has just been fundamentally reshaped. OpenAI has integrated apps like Booking.com and Expedia directly into ChatGPT. Now, millions of users can search for hotels and book rooms without ever leaving the chat window. For hoteliers who have spent years fighting to reduce their dependence on Online Travel Agencies (OTAs) and their steep commissions, this is a major alert. But it's also a new opportunity.

Victor Anferov
6 min read
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