Wix Email Marketing
What is Wix Email Marketing?
Wix Email Marketing is a tool built into the Wix platform for creating, sending, and analyzing email campaigns. It is designed to give business owners a simple and effective way to stay in touch with their audience, promote products and services, and increase customer loyalty. The service offers an intuitive drag-and-drop editor, a large library of professional templates for various occasions (news, promotions, announcements), and full integration with the Wix CRM contact base. This allows for the creation of beautiful, branded, and personalized emails without the need to export contacts to third-party services.
How to use Wix Email Marketing in your work?
You can start working with Wix Email Marketing directly from your site's dashboard. You go to the 'Marketing' section, select 'Email Marketing,' and click 'Create New Campaign.' You can choose a pre-made template and adapt it to your needs: change the text, add images from your site, and insert buttons with links to products from Wix Stores. A key step is selecting the recipients. You can send the campaign to all contacts from your Wix CRM or choose a specific segment (e.g., 'customers who made a purchase last month'). After sending, the service provides detailed analytics: open rates, click-through rates, unsubscribes, which allows CMOs and marketers to evaluate campaign effectiveness and optimize future mailings.
What advantages does Wix Email Marketing provide and what problems does it solve?
The main advantage of Wix Email Marketing is its seamless integration with the website and CRM. It solves the problem of fragmented tools and data that often arises when using external email services. You don't need to worry about synchronizing contact lists. The service solves the task of quickly creating professional-looking email campaigns, even without design skills. It helps automate communication, for example, by creating automated emails (using Wix Automations), such as welcome letters to new subscribers. It is an effective tool for increasing repeat sales, informing customers about new products, and building long-term relationships with the audience. Its ease of use and the availability of a free plan make it accessible for businesses of any size.
How to integrate Wix Email Marketing with other services?
Wix Email Marketing is an integral part of the Wix marketing ecosystem. Its main and most powerful integration is with Wix CRM, from which it sources contact lists for campaigns. It is closely linked with Wix Stores, allowing for easy addition of products to emails, and with Wix Blog for announcing new posts. Its integration with Wix Automations plays a key role: you can set up automatic email sending in response to specific user actions (triggers), such as filling out a form in Wix Forms, booking a service in Wix Bookings, or an abandoned cart in Wix Stores. This transforms Email Marketing from a tool for mass mailings into a powerful system for personalized and automated marketing.
