Wix CRM
What is Wix CRM?
Wix CRM (Customer Relationship Management) is an integrated customer relationship management system that is the core of any business website on Wix. It is not a separate application but a centralized database and set of tools that automatically collect and organize all information about your customers and leads. Every time a visitor interacts with your site—fills out a form, makes a purchase, books a service, or subscribes to a newsletter—their data is automatically captured in Wix CRM. The service allows you to see the complete interaction history with each contact, segment your audience, and set tasks and reminders, making it a fundamental tool for marketing, sales, and customer service.
How to use Wix CRM in your work?
Wix CRM is activated automatically when you create a Wix site. All work with it takes place in the site's dashboard under the 'Contacts' section. Business owners and marketers use it for audience segmentation: you can create contact lists based on their behavior (e.g., 'purchased product X,' 'visited page Y') or data (e.g., 'customers from city Z'). These segments are then used in Wix Email Marketing for personalized campaigns. Sales teams can use the CRM to manage leads through a sales funnel (via Wix Pipelines), adding notes, tasks, and tracking deal statuses for each contact. For CTOs, it's important that Wix CRM has an API, accessible through Velo, which allows for creating custom integrations and workflows.
What advantages does Wix CRM provide and what problems does it solve?
The main advantage of Wix CRM is its seamless integration. It solves the problem of data fragmentation that many businesses face when using multiple different tools. Instead of manually transferring contacts between a website form, an e-commerce platform, and an email service, Wix gathers everything in one place. This solves the challenge of creating a single 360-degree customer profile, which is critical for personalization. The service automates data collection, saving time and reducing the risk of errors. It provides a basic but functional set of CRM tools for free, which is a huge plus for small and medium-sized businesses, allowing them to implement a data-driven approach without additional costs. Ultimately, Wix CRM helps to better understand customers, increase their loyalty, and improve the effectiveness of marketing efforts.
How to Integrate Wix CRM with other services?
Wix CRM is the central hub that is integrated by default with all Wix applications. It receives data from Wix Forms, Wix Stores, Wix Bookings, Wix Events, and others. In turn, it provides data for Wix Email Marketing and Wix Automations, enabling personalized communications. Using Wix Automations, you can set up actions that occur when data in the CRM changes. Through Zapier, you can set up two-way synchronization of Wix CRM with hundreds of external CRMs, such as Salesforce or HubSpot, or export data to Google Sheets for further analysis. Velo by Wix allows developers to programmatically interact with the CRM, extending its functionality.
