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Every month, independent hoteliers face the same painful reality: writing a substantial check to Online Travel Agencies (OTAs). This is the "cost of visibility"—the price paid for access to the global audience that giants like Booking.com and Expedia provide. However, this price is steep. Commissions can range from 15% to as high as 30% of each booking's value, a significant operational expense for a small hotel. This context gives rise to a key dilemma...