Wix Video
What is Wix Video?
Wix Video is a powerful all-in-one solution for showcasing, promoting, and monetizing video content. It allows creators, educators, and businesses to upload their own videos or add them from YouTube, Vimeo, and Facebook, organize them into channels, and display them on their site in a beautiful, customizable video player. The key feature of Wix Video is its flexible monetization options. You can sell access to individual videos, rent them out for a specific period, or create subscription-based channels to generate recurring revenue.
How to use Wix Video in your work?
You add the Wix Video app to your site and create channels to organize your content (e.g., 'Beginner Lessons,' 'Webinar Recordings'). Then, you upload your video files or insert links to them. For each video, you can add a title, description, and trailer. In the monetization settings, you choose the model: one-time purchase, rental, or subscription (via Wix Pricing Plans). Fitness studio owners use Wix Video to sell workout recordings (VOD). Business consultants sell access to their webinars. Creators build paid channels with exclusive content for their subscribers.
What advantages does it provide and what problems does it solve?
The main advantage of Wix Video is complete control over your video content and its monetization. The service solves the problem of dependency on external platforms like YouTube, where you don't control the ads and receive only a small fraction of the revenue. It allows you to create your own 'Netflix' for your brand. The platform ensures high-quality, adaptive streaming on all devices. For businesses, this is an opportunity to create a new revenue stream and increase the value of their offering. Ultimately, Wix Video transforms your site into a full-fledged video platform, helping you build a business on your content.
How to integrate Wix Video with other services?
Wix Video is deeply integrated with the commercial and membership parts of the Wix platform. For selling and renting videos, it directly uses Wix Payments. To create subscription-based channels, it works in conjunction with Wix Pricing Plans and Wix Members Area. Everyone who purchases or subscribes to your content is automatically added to Wix CRM. With Wix Automations and Wix Email Marketing, you can send welcome emails to buyers or announce the release of new videos. Videos from Wix Video can be easily embedded into your Wix Blog articles or used as lessons in your Wix Online Programs courses.
