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STRATO
Website builder
STRATO
STRATO is a web hosting provider with domains, email, servers, a website builder, a webshop and an AI website generator. It suits small business sites and shops that want data stored in Germany.
Checked on 2026-11-01. Always confirm on the official website.
QUICK ANSWER
Fits small sites and shops hosted in Germany; weak on custom content structures and on leaving.
From
SmartWebsite Basic from 7 € per month
Moving in or out
Medium
Take your site with you
No export to run elsewhere; only HTML save or HTTrack copy
Best for
Small businesses and individuals who want domain, email, a simple website or a first online shop from one German host.
Not a fit if
Projects that need custom content collections, a site that can run on another host, or an easy import from another platform.
02
Facts
Platform at a glance
Price
From
SmartWebsite Basic from 7 € per month
Features
CMS
Page editor with nine content elements; no custom collections or fields
Online store
SmartWebshop in four plans; Basic costs 16 € per month
AI
KI-Website-Generator builds a site from a text description
Moving in or out
Migration difficulty
Medium
Can you take your site with you
No export to run elsewhere; only HTML save or HTTrack copy
Checked on 2026-11-01. Always confirm on the official website.
parnii take
STRATO is a hosting provider first. You get domains, email, servers, a website builder and a webshop from one company, with data stored in its own data centers in Germany. For a small business site or a first shop, that is a tidy package.
The builder is simple. You work with an editor and nine content elements such as images, text, gallery, video and maps. There are no custom collections or custom fields, so sites that need structured content will hit a wall.
Watch the price details. The entry plan SmartWebsite Basic starts at 7 € per month, but that rate is tied to an initial promotional period and a minimum contract of 12 months. The SmartWebshop Basic plan costs 16 € per month plus 15 € setup.
The bigger issue is lock-in. The site cannot be exported to run elsewhere. You can save it as HTML or copy it with HTTrack, and that is all. There is no general import tool either. If you outgrow the builder or need a flexible content structure, plan the move early and rebuild with proper redirects.
04
Migration
Moving to or from STRATO
You can save the site as an HTML file or make a local copy with HTTrack, but the project cannot run elsewhere. 301 redirects work via .htaccess in hosting packages. The builder has no general import tool.
Moving from STRATO to Wix Studio? parnii handles content, design and redirects, so your site goes live without lost pages.
05
Migration
STRATO:
common questions
What is STRATO?
STRATO is a web hosting provider offering domains, email, websites, servers and online marketing tools. It also sells a website builder and a webshop product for people who want to get online.
How much does the STRATO website builder cost?
The smallest package, SmartWebsite Basic, starts at 7 € per month. The SmartWebshop Basic plan for online stores costs 16 € per month, with a one-time setup fee of 15 €.
Where does STRATO store my data, and is it GDPR-compliant?
STRATO stores customer data in its own TÜV-certified data centers in Germany, in Berlin and Karlsruhe. It states that this keeps customers covered by the GDPR, and it offers a data processing agreement.
Does STRATO have an AI website generator?
Yes. The KI-Website-Generator creates a website from a description in plain language. It produces layout, text and images, and is part of the STRATO website builder products.
Can I export my STRATO website or move another site to it?
No full export exists. You can save the site as an HTML file or copy it with HTTrack, but it cannot run elsewhere as a project. The builder has no general import tool, only one for the old LivePages product.
06
Magazine
Web Design Articles
Not sure yet?