Platform
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Ghost
CMS
Ghost
Ghost is an open-source publishing platform for creators, publishers, writers and teams. It covers websites, newsletters and paid subscriptions. Plans start at 18 USD per month, billed yearly.
Checked on 2026-11-02. Always confirm on the official website.
QUICK ANSWER
Good for newsletters and paid memberships; weak for product stores, custom data and built-in AI.
From
18 USD / mo, Starter plan, billed yearly
Moving in or out
Medium
Take your site with you
ZIP with content, settings, themes, redirects and media, aimed at another Ghost install
Best for
Writers, publishers and small teams who want a website, a newsletter and paid memberships in one place.
Not a fit if
Shops with a general product catalog, or sites that need custom-field databases or built-in AI generation.
02
Facts
Platform at a glance
Price
From
18 USD / mo, Starter plan, billed yearly
Features
CMS
Built-in publishing CMS with posts, tags and configurable content collections
Online store
Paid subscriptions, tips and one-time payments via Stripe on higher plans
AI
No built-in AI generation; GEO tools prepare content for AI systems
Moving in or out
Migration difficulty
Medium
Can you take your site with you
ZIP with content, settings, themes, redirects and media, aimed at another Ghost install
Checked on 2026-11-02. Always confirm on the official website.
parnii take
04
Migration
Moving to or from Ghost
Export gives one ZIP with content, settings, themes, redirects and, on Ghost(Pro), media. It is built for moving to another Ghost site. 301 redirects work through a redirects.yaml file. Universal import reads Ghost's export.json.
Want to leave Ghost? parnii moves your site to Wix Studio and handles content, design and redirects for you.
05
Migration
Ghost:
common questions
How much does Ghost cost?
Ghost starts at 18 USD per month on the Starter plan, billed yearly. Paid subscriptions through Stripe are available on the Publisher, Business and Custom plans.
Where does Ghost host my data?
Ghost(Pro) servers are located in Amsterdam, The Netherlands. A GDPR data processing agreement is available and is accepted automatically through the terms.
Can I sell subscriptions or products with Ghost?
You can sell paid subscriptions, tips and one-time payments through Stripe on the Publisher, Business and Custom plans. This is membership commerce, not a general product-store feature.
Does Ghost have built-in AI?
Ghost does not document built-in AI that generates sites, pages or content. It does have GEO tools that create files AI systems expect and Markdown versions of public content, under Settings → Meta data.
Can I export my Ghost site and move it elsewhere?
Yes. One click exports a ZIP with content, settings, themes, redirects and, on Ghost(Pro), media. It suits moving to another Ghost install. Ghost supports 301 redirects and imports its own export.json.
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Magazine
Web Design Articles
Not sure yet?