Wix Groups
What is Wix Groups?
Wix Groups is an application for creating and managing online communities directly on your Wix site. It allows you to transform your website from a one-way broadcast channel into an interactive platform where members can communicate, share ideas, and create their own content. With this tool, you can create an unlimited number of groups, both public (open to all) and private (by invitation only). Each group can have its own discussion forum, photo galleries, and an announcements section. It is the ideal solution for building a community around a brand, course, hobby, or professional organization.
How to use Wix Groups in your work?
To start, you add the Wix Groups app to your site, which also automatically activates Wix Members Area. Then you create your first group, configuring its name, description, rules, and privacy level. Creators selling courses through Wix Online Programs create private groups for their students to discuss lessons and ask questions. A business might create a group for VIP clients, offering them exclusive content and access to special offers. Administrators can appoint moderators, manage members, and stimulate discussions by creating new topics. Members receive notifications about new activity, which encourages them to return to the site.
What advantages does it provide and what problems does it solve?
The main advantage of Wix Groups is the increase in audience engagement and retention. The service solves the problem of creating a 'point of attraction' on your site, motivating users to come back again and again. It helps build a loyal community that feels a sense of belonging to the brand. The platform encourages the generation of user-generated content (UGC), which can be beneficial for SEO and understanding your audience's needs. For CEOs and CMOs, it is a strategic tool for getting feedback, testing ideas, and turning customers into brand ambassadors. Ultimately, Wix Groups helps create an asset around your business that cannot be easily copied—your community.
How to integrate Wix Groups with other services?
Wix Groups serves as the social core that is tightly integrated with other parts of the Wix ecosystem. It requires the Wix Members Area, as every group member is a registered user of the site. For creating paid, exclusive communities, Wix Groups works in conjunction with Wix Pricing Plans. You can use groups to discuss content from your Wix Blog or to support students in your Wix Online Programs. All group members are contacts in your Wix CRM, allowing you to send them targeted campaigns via Wix Email Marketing, inviting them to new discussions or Wix Events.
