Wix Automations
What is Wix Automations?
Wix Automations is a powerful no-code tool within the Wix platform that allows you to create automated workflows. It operates on a 'trigger-action' principle: when a specific event (trigger) occurs on your site, the service automatically performs a pre-configured action or a whole chain of actions. For example, when a customer fills out a form (trigger), an automation can send them a welcome email, add a tag to their CRM card, and create a task for a sales manager. It is the 'nervous system' of a Wix site, connecting all its parts into a single, dynamically responsive mechanism, saving time and increasing business process efficiency.
How to use Wix Automations in your work?
You can set up automations in the corresponding section of the Wix dashboard. The process is very visual: first, you select a trigger from a list of available ones provided by all Wix apps. For example, 'New order in Wix Stores,' 'Client booked a service,' or 'Visitor submitted a form.' Then, you add actions. This could be sending an email (via Wix Email Marketing), creating a task, updating a contact in Wix CRM, sending a chat notification, or even calling a webhook for integration with an external service. You can add time delays ('wait 3 days') and conditions to create complex and meaningful scenarios. Business owners use this to automate customer onboarding, nurture leads, and improve customer service.
What advantages does Wix Automations provide and what problems does it solve?
The main advantage of Wix Automations is the ability to automate routine tasks without programming skills. The service solves the problem of manually performing repetitive actions, freeing up employee time for more important matters. It helps create a personalized customer experience by instantly reacting to user actions. For example, an automation can send a promo code to a customer on their birthday. This solves the task of increasing loyalty and engagement. Technically, it allows integrating various parts of the Wix ecosystem into a single process, which would have previously required custom development. For CMOs and CEOs, it is a tool for building and scaling systematic processes in marketing, sales, and operations that work 24/7 without human intervention.
How to integrate Wix Automations with other services?
Wix Automations is the main integration hub within Wix. It is the 'conductor' that manages the interaction between other services. Triggers for automations come from Wix Forms, Wix Stores, Wix Bookings, Wix Events, Wix CRM, etc. As actions, automations use Wix Email Marketing to send emails, Wix CRM to manage contacts, and Wix Pipelines to move leads through the funnel. One of the most powerful integrations is the ability to send webhooks, which allows Wix Automations to trigger workflows in external systems like Zapier. This opens the door for integrating a Wix site with thousands of other applications, turning Automations into a bridge between the business's internal and external ecosystems.
