Case Study: Creating the German for Care E-learning Platform
- Kirill Pronin
- Jul 28
- 6 min read
Updated: 2 days ago
How We Built an E-learning Platform for Medical Professionals Together
This project is an excellent example of how we work together with a client to launch an educational online platform from scratch. Our task was to develop a complete set of tools for a digital presence and create an easy-to-manage website that would become a reliable foundation for the future launch of the business.
Research and Strategy
Branding and Visual Style
UI/UX Design
Web Development on Wix Studio
Business Tools Setup
How It All Began
The project's founder is a qualified German language teacher and a certified nurse. With expertise in both fields, she identified a business opportunity: creating specialized language courses for healthcare professionals. Armed with this idea but without her own technical team, she decided to create an online platform
Our shared starting point was as follows:
Task: To create a platform that would be familiar and classic in its structure, but at the same time have a new, memorable, and trustworthy style.
Goal: To build a platform from scratch, fully ready to accept applications, process payments, and sell courses..
Audience: The website needed to be intuitive for busy medical professionals.
Brand: The project did not yet have a ready-made logo or corporate identity, which gave us room for joint creativity.
What We Achieved
We understood that we were working with an expert in her field, so our approach was based on close collaboration, where we took on all the technical complexity, leaving the strategic and content decisions to the client.
"I am very happy with how everything is turning out and that you guys work so professionally. Thank you also for adapting everything to my level of knowledge."
A modern and flexible platform: We developed a site on Wix Studio that not only looks great but is also ready for growth.
All the necessary tools at hand: We set up Wix applications to manage courses, bookings, and content.
Real support: We helped and guided the project at every stage, from idea to launch.
A unique and heartfelt brand: Together we created a visual style that reflects care and professionalism.
Freedom for the client: Most importantly, the client gained the ability to easily manage the site herself, without our constant assistance.
How We Did It: Our Journey Together
We divided all the work into clear stages to move forward calmly and effectively.
Strategy and Planning
Since the client initially defined a clear niche—specialized German courses for medical professionals, "German for Care"—this set a clear direction for all our work. We were able to skip the stage of broad market research and immediately focus on the main thing: understanding the needs of a specific audience and determining which functions would be really important for the platform at the start.
Branding and Visual Design
The story with the logo is an excellent example of our approach. The client came with a concept that she created herself in Canva. We proposed several of our own options, but in the end, we decided together to refine her original idea, which was so dear to her. We turned the sketch into a professional logo and built the entire corporate identity around it.
UI/UX Design
We made several design concept options in Figma, and after the client chose the one she liked the most, we refined it into a web page design. We focused on high-quality photos and made sure the site looked clean, friendly, and understandable.
Development and Setup
At this stage, we transferred our design to the Wix Studio platform. Here, we not only set up all the necessary tools for an online school (course registration, self-study programs, CMS), but also did the initial technical setup of the site: we performed basic SEO optimization and installed the Wix Multilingual module to work with content in several languages.
The Technical Core: Simplicity in Management
The key solution was setting up the Wix CMS. We connected all the dynamic sections of the site (courses, reviews) to a simple control panel, similar to a spreadsheet. This allowed the founder to update the content herself without going into a complex editor.
It's fair to say that there were communication difficulties in the process. When a project is conducted in several languages—German, English, and Russian—small misunderstandings are inevitable, and this is absolutely normal. For us, the most important thing in such situations is the readiness for an open and honest dialogue. We are always very happy when we eventually find mutual understanding and can move on together, which we managed to do excellently with the client.
Platform: Wix Studio
Design: Figma, Octopus.do
Business Tools: Wix Bookings, Wix Online Programs, Wix CMS
Wix Studio vs. specialized LMS: arguments in favor of choosing
For a solo expert launching their brand from scratch in the digital space, Wix Studio is an excellent solution for several reasons:
Unmatched brand control: The client was deeply involved in creating the visual identity. The design freedom provided by Wix Studio was essential to realizing her vision, something that more rigid, template-based LMS platforms such as Kajabi or Thinkific could not offer.
Business flexibility and speed to market: For a startup, speed was paramount. The integrated nature of Wix's business tools (Bookings, Programs, CMS, Blog, Payments) allowed for the rapid launch of a full-fledged business platform, rather than just a course portal. This is fully in line with the “lean startup” methodology.
Excellent foundation for SEO: The client's business is highly niche. We proactively identified SEO as a key growth channel. Wix Studio provides a powerful, enterprise-grade set of tools for SEO and LLM, which is critical for organic growth and is an advantage over LMS platforms, which are often focused on paid marketing funnels.
The Results We're Proud Of
As a result of our close cooperation, we have created a platform that provides the client with almost all the tools necessary for a successful start to her business.
A ready-to-work platform: The site is launched, it accepts students and processes payments.
A strong and recognizable brand: We have created a platform that stands out noticeably from its competitors.
Client independence: The client can independently manage key sections of the site, which saves time and money.
Potential for growth: The site's architecture makes it easy to add new courses and features in the future.
I have to say, I LOVE my website and you guys did an AMAZING job! Absolutely fantastic :-)
This is a frame with a website.
Frequently Asked Questions (FAQ)
We have compiled answers to questions that often arise among specialists and entrepreneurs planning to launch their first online project. If you are an expert in your field and want to turn your knowledge into a digital product but don't know where to start, this section is for you.
I have an idea but no technical skills. Can you still help me?
Absolutely! Most of our clients are experts in their own fields, not in web development. That's exactly why we're here—to handle all the technical heavy lifting, from design to launch, and help you bring your vision to life.
How much of my time will the project require?
Your input is crucial during the initial strategy, design approval, and testing phases. However, we structure our process to be as efficient as possible. We respect that you're a busy professional, so we aim to make the collaboration smooth by batching questions and providing updates at times that work for you.
What happens after the website is launched? Do you provide support?
Yes, we don't disappear after launch. We provide training materials (often in video format) so you can manage the site yourself. If you have questions or need further enhancements down the road, we're always here to help.
Why did you choose Wix Studio for this project?
Wix Studio is a powerful and flexible platform that's great for creating custom, visually impressive websites. It gives us creative freedom in design while providing the client with user-friendly tools to manage their content, which is the perfect combination.
I already have my own logo/brand idea. Can we work with that?
Definitely! Just like in this case study, we're happy to build on your ideas. It's important to us that the final result reflects your vision. We can refine your existing assets or use them as the main inspiration for the visual style.
