Descript's October Update Merges Top AI Models and Powerful Brand Controls
- Victor Anferov
- Nov 6
- 2 min read
Descript continues to solidify its place as an essential tool for creators and businesses, moving far beyond its origins as a simple transcription editor. The October 2025 update is a significant leap forward, focusing on integrating the world's most powerful generative AI models, enhancing brand compliance for enterprises, and streamlining collaborative workflows.
Generate Any Video with Any Model
The star of this update is the new generative media panel. Descript now features a "model picker," allowing users to choose from top-tier AI models like OpenAI's Sora 2 and Google's Veo 3.1 directly within the app.
This is a game-changer for content creation. Instead of being locked into one model, users can see the credit cost and a description of each model's strengths. You can now choose the perfect AI for your specific task—whether you need cinematic quality, realistic physics, or just fast iteration—all without ever leaving your Descript project.
Brand Studio Gets Serious Compliance Tools
For enterprise users, "Brand Studio" has received a critical upgrade: permissions. Drive owners and admins can now lock specific brand assets, such as colors, fonts, or logos. Once locked, other options will disappear from the picker entirely for team members.
This feature automatically ensures brand compliance across all projects, whether you're managing a team of 10 or 1,000 creators. A consistent brand is vital for building trust.
Smarter Workflows for Rooms and Projects
Efficiency gets a major boost with several quality-of-life updates:
Role Invites for Rooms: You can now create invite links with pre-assigned roles like "guest," "co-host," or "producer." Each role gets a unique, non-expiring URL, so participants automatically join with the correct permissions.
Import from Other Projects: Save time and media minutes by importing files (like B-roll, intros, or sound effects) directly from other projects on your drive. No more downloading and re-uploading.
Still Image Capture: A new camera icon in the scene toolbar lets you save any frame from your timeline as a still image. It's perfect for grabbing thumbnails or creating reference images for AI video generation.
