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Connect brand decisions, content, design and Wix workflows in a website system your team can maintain as products, markets and campaigns change.

Learn how reviewing website content reveals decisions about audiences, offers and promises, and helps turn them into a shared foundation for your brand.

Strategic Context and Objectives The founder of an IT school in Berlin approached us with a task that might seem contradictory at first glance: create a visual identity for a completely new brand while embedding the sense of a "company with history." This challenge arose in the context of launching online programming courses with ambitions to enter German, European, and US markets under tight time constraints — one month before sales launch. The initial situation was characte