Transform Your Wix Website: How to Remove Image Backgrounds for Free (Directly in the Editor)

Ever find the perfect photo for your website, only to realize the cluttered background clashes with your design? For years, the solution involved jumping between different apps, wrestling with complex software like Photoshop, or paying for a separate background removal service. What if we told you that you could achieve a polished, professional look in seconds, without ever leaving your Wix website editor?

It’s true. Wix has a powerful, AI-driven background removal tool built right in, and it’s completely free to use. Whether you’re on the classic Wix Editor or the new Wix Studio, this feature is a game-changer for anyone who wants their website's visuals to truly stand out.

Integrating images with transparent backgrounds is one of the fastest ways to elevate your site's design from "amateur" to "absolutely stunning." Images that blend seamlessly into your site's layout look intentional and professional, giving your entire website a high-end, custom feel. This unlocks ultimate design flexibility, allowing you to place your subject on any background color, gradient, or pattern without that clunky, distracting box around it. Ultimately, by removing these distractions, you draw the visitor's eye directly to what matters most: your product, your team, or you.

In this step-by-step video tutorial, we’ll guide you through everything you need to know. We demonstrate the entire process using our premium Business Coach Website Template to show you just how impactful this feature can be.

Our tutorial is a comprehensive guide, packed with practical tips to prepare you for any photo you want to use. We start with the basics, showing you how to access the tool and perform a quick background removal on a good-quality image. From there, we dive deeper into perfecting the details, demonstrating how to use the "Refine Cutout" tool to clean up tricky edges around hair. The real magic happens when we tackle a more challenging, poorly-cropped photo. You’ll discover how to use Wix’s AI “Extend” feature to fix the image before seamlessly removing its background. Finally, we ensure your hard work looks great everywhere by showing you how to adjust your new images for perfect presentation on both tablets and mobile devices.

While the Wix tool is incredibly powerful, you can make its job even easier by starting with the right photo. For the cleanest and quickest results, aim for photos where the subject is in sharp focus and there is a clear contrast against a simple or solid-colored background. In fact, a quick photoshoot against a plain wall can provide you with a whole library of versatile images, ready to be used across all your marketing materials!

This powerful, built-in feature gives you the creative control to build a site that truly represents the quality of your brand. Go ahead, open your Wix editor and give it a try!

What will you create first with this tool? Let us know in the comments below!