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Why preparing website content can lead to work on your Brand Core
Learn how reviewing website content reveals decisions about audiences, offers and promises, and helps turn them into a shared foundation for your brand.

Victor Anferov
4 min read


The Bear Aesthetics and NY Brutalism: How We Turned a Barbershop Website into a Premium Brand and Doubled Prices
New York City, particularly Chelsea and Midtown, is a meat grinder for small businesses. With a barbershop on every corner, the competition is fierce. Our client, Manhattan Barbershop NYC, was facing a classic "glass ceiling" problem. Despite having master barbers with decades of experience , the business was stuck in the "local utility" segment.

Victor Anferov
4 min read
Featured Go-To-Market (GTM) Tools and Solutions
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