Manhattan Barbershop NY — Premium Brand & Web Design by PARNii

A premium rebranding and website redesign for Manhattan Barbershop NY, inspired by NYC brutalism and the TV series 'The Bear.' The project replaced classic barbershop clichés with a modern editorial design and integrated a loyalty program-based booking system. Focused on UX differentiation for mobile (quick bookings) and desktop (immersive brand storytelling), it leverages Wix Studio for business automation and retention.